Generally speaking, the texture of cosmetics can be divided into solid granules (powdery), liquid and emulsion cosmetics, and paste make-up, which makes bottle packaging widely used in cosmetic packaging. At the same time, cosmetics itself does not have a distinctive appearance, it must be through the exquisite and unique packaging design to show its own characteristics.
As far as the current situation is concerned, plastic bottle packaging has significant advantages. It is light and cheap, and can be made into a variety of sizes, transparent, opaque appearance. At the same time, the printing performance of plastic bottle packaging is very good. The manual, identification and bar code can be printed directly on the surface of the container by means of heat transfer printing, inkjet printing and printing. In recent years, the rapid development of PET resin in cosmetics containers has led to a major change in the replacement of glass bottles with plastics. Plastic products have occupied more than 80% of the packaging market of cosmetics and become the most important packaging container of cosmetics.
Compared with the proportion of plastic, the proportion of glass bottle packaging in cosmetic packaging is less, less than 8%. However, glass still has irreplaceable advantages in this field. In the short term, glass is still the preferred material for high-end cosmetics. The reasons for this situation are as follows.
First, the quality of cosmetic glass bottle packaging is better than that of plastic bottle. Noble and elegant is the charm of glass bottles. It can be made into frosted or transparent ones. At the same time, the heavy feeling of glass bottles can double the trust of consumers and improve the grade of cosmetics, which is impossible for plastic packaging. At present, most perfume bottles are still made of glass bottles. For example, the perfume of women's perfume in BVLGARI, Italy, has a fine tradition of packaging design, streamlined glass bottles to highlight its simple lines, the bottle as a soft emerald green, convey fresh, elegant and friendly characteristics.
Secondly, the sealing of cosmetic glass bottles is good. For some cosmetics with whitening and nutritional effects, they contain a lot of nutrients just like food, but they are easily oxidized, which requires their packaging to have excellent sealing performance to block the influence of oxygen on these cosmetics. In addition, volatile perfume also has high requirements for high barrier packaging. Glass bottle has strong barrier and is more competent than plastic bottle in protecting contents. Therefore, some high-end cosmetics or glass bottle packaging as the first choice
At present, plastic bottle packaging occupies a large share in cosmetics packaging and is widely used, but glass bottle packaging also has its irreplaceable advantages. In the future, the cosmetic packaging with glass texture should still take the high-end route and increase its technological content.