Cosmetics actually include skin care products, beauty salons, perfume and so on. All kinds of eye cream, night cream, SOD honey and sunscreen cream can be classified into skin care products. Shampoo, conditioner, hair coloring water, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified as beauty salons, and perfume can always be self made. Cosmetic glass bottle plays an important role in the value of cosmetics. It is a compulsory course for manufacturers to explore cosmetic glass bottles.
1、 Main functions of cosmetic glass bottle
General cosmetics are mostly liquid, emulsion or paste, and do not have a distinctive appearance. Only through the exquisite and unique design of glass bottle, can it show its own characteristics. Therefore, cosmetics generally rely on glass bottles to sell well. From the perspective of consumers' mind, we should first arouse consumers' attention, and then trigger consumers' desire to buy. That is, only cosmetic glass bottles attract people's attention, will a series of later behaviors occur. According to the study of human eye movement, people respond to color the fastest. The power of glass bottles may depend on how to reconcile color contrast to make them lively and eye-catching in the store, and soft but not dazzling when they are bought home. When consumers are attracted by advertising to the cosmetics display stand to linger. If the glass bottle is purchased, the bottle design is a failure.
Fashionable, eye-catching, dynamic and interesting glass bottle design and new-type adoption are one of the decisive means for cosmetic manufacturers. Take Procter & Gamble as an example, the bottle material of the newly launched "exciting" bath brand has changed the previous hard plastic texture, and has chosen the more humanized soft plastic. In this way, the affinity of its products has been increased. It can be said that the successful launch of "exciting" has something to do with the selection of glass bottle materials.
2. Improve quality
In people's daily life, cosmetics are becoming indispensable supplies. While beautifying life, cosmetics also form a consumer market which contains huge business opportunities and can not be ignored. A variety of skin care concepts are emerging in endlessly, a variety of glass bottles competing, dazzling. Many products sell not only efficacy, but also fashion and culture. The fashion and culture of cosmetics are usually what we call taste. How to reflect the taste of cosmetics, in addition to product advertising and display on the counter, glass bottle is an important link. Appropriate glass bottles can not only directly stimulate the senses of consumers, but also can reflect the taste of products incisively and vividly. Therefore, as the "coat" of the product, my glass bottle should not only have the function of holding and protecting the product, but also have the function of attracting purchase and guiding consumption.