Home > News > Content

Cosmetics Packaging Should Be Personalized, Not Extravagant

Nov 21, 2020

What consumers need now is no longer the luxury packaging of "nouveau riche", but the packaging that can reflect the cultural meaning and values, with strong personality color, and the cosmetic packaging with "low profile and connotation" has become the standard configuration for customers to highlight their taste.

On holidays, manufacturers with excessive packaging record are always on the edge, afraid that they will be "hit" again in the sampling inspection of unqualified packaging by relevant departments. The packaging trend caused by the mid autumn moon cake and wine products once swept the gift industry. Tobacco, wine, tea, electronic products and other categories were all the hardest hit areas of packaging. I didn't expect that this time, cosmetics were also targeted.

In September, to celebrate the 25th anniversary of the Simpsons, M.A, The C M.A.C "Simpson family" theme limited make-up series is listed in the United States. This series of make-up includes Chun Tian Town Residents' nail stickers, Simpson classic skin color lip gloss, Patti and Sam four eyeshadow, Simpson series false eyelashes and Maggie head portrait peach powder.

With the increasing voice of environmental protection, green ecological and environmental protection packaging is becoming a trend. More and more attention has been paid to harmless, pollution-free and renewable environmental packaging. At present, the external packaging material of grapefruit can be used as an environmental protection material, which can reduce the environmental impact of grapefruit packaging. It can be seen that external packaging is becoming a unique opportunity for cosmetics brands in the market. With the separation of mobile phones and life, mobile packaging supporting applications has attracted consumers for an innovative form. We can imagine whether the packaging of cosmetics can directly charge mobile phones in the future?

Customers all have a heart of packaging products, which should be "beautiful" and "Pearl" good, "and" buy Pearls for mango "is gradually accepted by mainstream values. What consumers need now is no longer the luxury packaging of "nouveau riche", but the packaging that can reflect the cultural meaning and values, with strong personality color, and the cosmetic packaging with "low profile and connotation" has become the standard configuration for customers to highlight their taste. As the shell of a product, product packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology. It directly affects consumers' purchasing desire. It is still a good choice to establish the affinity between products and consumers by product packaging.