Contrast of color use in cosmetic packaging box. In essence, this contrast is the contrast effect formed by different pigments themselves. This contrast effect is usually expressed in the following ways: the contrast between light and shade; the contrast between cold and warm, the contrast between red and blue; the contrast between dynamic and static, the contrast between elegant and calm background and the lively and disorderly pattern text: the contrast between light and heavy, the contrast between deep and light colors, etc.
That is to say, the shape, color, pattern and material of the package should be able to arouse people's favorite emotions, because people's likes and dislikes play an extremely important role in buying impulse. The good feeling comes from two aspects, first of all, the practical aspect, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience, which involves the size, quantity and beauty of the packaging. The same skin cream can be big bottle or small box. Consumers can choose it according to their own habits. The same product with exquisite packaging is easy to be chosen as a gift, and the one with poor packaging can only be used by themselves. When the packaging of the product provides convenience, it will naturally arouse the good feeling of consumers.
The good feeling also comes directly from the feeling of packaging shape, color, pattern and material, which is a comprehensive psychological effect, closely related to the individual and the environment of personal atmosphere. In terms of color, everyone has their own favorite and dislike colors, which of course can not be forced to be the same, but there are also similarities, such as cosmetics packaging box, most women like white and red, pink, they are called women's color, the packaging of women's supplies can cause women's love with white and red. And men's cosmetics, men like solemn black, black is also known as men's color, the packaging and black of men's special products can get men's favor.